There’s an area of web development that often gets overlooked. The design may be fantastic, the technology cutting edge and the subject very worthy – but it is also essential that the message is loud and clear, and simple to follow.
Before our designers and programmers get busy on a web project, we often work on the “copywriting” of the content, to help our client’s message shine through.
In this blog post, Leif Kendall talks about what he does as a professional copywriter and how copywriting can help your organisation or business to communicate, persuade and sell.
Read More »
Blogs are powerful tools when it comes to getting your message out there and stirring up a conversation about your cause. Recently, The National Deaf Children’s Society (NDCS) asked us to work with them to develop a social media initiative, and this included setting up a series of blogs.
What did they need a blog for?
One of their initiatives was aimed at empowering professionals who work with deaf children to blog about hot topics and contentious issues that NDCS are not able to comment on themselves, because they’re an impartial charity.
We worked with NDCS to develop a number of blogs on the community blogging site, wordpress.com. Then we created a marketing campaign to attract professionals to come and use it.
How do you promote the power of blogs?
For the campaign, we needed to come up with a short and sweet definition of what a blog is. It went like this:
Read More »
After a thorough search, we are now working with a new web hosting provider for the websites that we manage. Web hosting is where a website lives on the Web. It needs to be fast, reliable and supported by a dedicated technical team. And… it needs to be powered by 100% renewable energy.
Web hosting computers are active 24 hours a day, 7 days a week. Keeping the World Wide Web online takes a lot of energy, and we at Dharmafly want to be as responsible and ethical as possible with our piece of it.
Read More »