Tag: blogging

The Power of Blogs

Mic (by billaday)

Blogs are powerful tools when it comes to getting your message out there and stirring up a conversation about your cause. Recently,  The National Deaf Children’s Society (NDCS) asked us to work with them to develop a social media initiative, and this included setting up a series of blogs.

What did they need a blog for?

One of their initiatives was aimed at empowering professionals who work with deaf children to blog about hot topics and contentious issues that NDCS are not able to comment on themselves, because they’re an impartial charity.

We worked with NDCS to develop a number of blogs on the community blogging site, wordpress.com.  Then we created a marketing campaign to attract professionals to come and use it.

How do you promote the power of blogs?

For the campaign, we needed to come up with a short and sweet definition of what a blog is. It went like this:

Read More »


HackDay Prize

Well, this one didn’t get blogged yet… Back in June, we stayed up all night at the BBC / Yahoo Hack Day in London. The task was to combine data sources and build something experimental – and a little bit edgy.

We forged a script to enhance mainstream news sites (such as BBC News) with a layer of grassroots community content – from bloggers, photographers, and the like. The idea was to propagate the news and views from the streets, alongside mainstream media. The result: ‘HackHUD‘.

Read More »