There’s an area of web development that often gets overlooked. The design may be fantastic, the technology cutting edge and the subject very worthy – but it is also essential that the message is loud and clear, and simple to follow.
Before our designers and programmers get busy on a web project, we often work on the “copywriting” of the content, to help our client’s message shine through.
In this blog post, Leif Kendall talks about what he does as a professional copywriter and how copywriting can help your organisation or business to communicate, persuade and sell.