We want to spend a little time reminiscing about last month’s Brighton BarCamp, one of our favourite events of the year and a time when we get to roll up our sleeves and muck in with the community.

BarCamp is a self-organised gathering of New Media enthusiasts and an important opportunity to share knowledge with peer businesses and enthusiasts. Naturally, we were keen to get involved, and we found no less than four different ways to do so:

1. Mingling

The best thing about BarCamp is the opportunity to hang out and discuss technology and business with a great bunch of like-minded people. As ever, there was an eclectic mix of developers, designers, thinkers and doers – mainly Brighton-based, but the event attracted people from all over. Andy Mitchell, from Leeds, had this to say:

Coming down from the North I find it a real different culture, so mild-mannered and alternative (sessions on “GeekYoga”? “Getting Things Done” and “Meditation”?!) I must admit I’m somewhat fascinated with it.

2. Organising

In the run up to BarCamp Brighton3, we played a part in getting sponsors on board, as well as being mini-sponsors ourselves. BarCamp is entirely free and inclusive, and without the many sponsors and volunteers, it just wouldn’t have been possible.

One minor feature that was unexpectedly well received was the hand-crafted, recycled newspaper goodie bag given to each attendee on arrival at the event. The bags were made by a local greengrocer in Suffolk, and they’re so special that they now have their own mini-cult following.

3. Speaking

I gave two talks: one for BarCampers interested in business development and one for those curious about new methods for social media.

The First Talk: “Can Your Business be Franchised? (And Should It)?”

A little while back, we were considering what would happen if Dharmafly was a franchise – or, rather, not if it was a franchise, but if it was capable of being a franchise.

This is loosely inspired by the ideas of Michael Gerber in his book ‘The E-Myth‘. He suggests that if all the procedures of a business are clarified, systematised and documented as if the business was to be replicated to a different location, then the business will benefit, even if it isn’t actually replicated. (He also goes into a lot of other detail about other stuff that I didn’t connect with as much).

Think of something as efficient and repeatable as the McDonald’s experience, but with a focus on people, purpose and quality (and none of that meat, despondency or environmental destruction).

We discussed:

• The development of business goals
• Establishing consciously intended outcomes
• Developing a system to achieve them

Jonathan Markwell from Inuda raised an interesting question:

How would it be possible to systematise and franchise Dharmafly, when your business values require those working for the company to feel it and mean it, and not just follow a list of procedures?

That got me thinking. An ethical approach to business must surely be genuinely felt and not just acted out by rote. On the other hand, it is said that if a person wants to cultivate a particular habit or value, then he or she could start acting as if they already possess it and, one day, they actually will possess it. For example, cultivate generosity by giving to those in need, and cultivate honesty by being truthful.

Would a person following an ethical system for business be transformed by it? I wonder what the people at Actics would say.

The Second Talk: “What Planet are You On?”

Our enthusiasm for Planets hasn’t waned since the launch of Planet Crunchy, a site we built to demonstrate the virtuous role of Planets in social media campaigns. (Planet sites are ones that aggregate content on a particular theme from around the Web).

Apart from taking a look at how Planet Crunchy works, we looked at some examples of beneficial Planets around the web, including personal Lifestreams (e.g. David Cramer’s) and communities like Planet BNM and Planet Microformats.

4. Experimenting

The Planet Crunchy experiment was interesting. We had given everyone at the event a box of Dharmafly Crunchies and invited them to post their experiences online. Some people really liked it, while others really didn’t.

Twitter was the most popular social network that people used to report their stories, with Flickr close behind. Nobody ventured to post a video.

Thank you everyone who took part. We love you most greenly.

We’re proud to be a mini-sponsor of Brighton’s upcoming BarCamp, a revolutionary indoor-conference-camping-type event that’s enjoying growing cult status around the world.

What’s Barcamp?

Essentially it’s a philanthropic grassroots event, run by the community for the community (in this case, Brighton’s New Media and technology community). It’s an opportunity to share expertise, make contacts and learn lots of things that you never knew you wanted to know.

Every participant has to give a short session on a subject they care about. That way, everyone who attends gets to share their skills, talk about what inspires them and has the opportunity to learn a whole host of new things.

What did we do at past BarCamps? See our posts tagged ‘BarCamp’.

Something Green for Everyone

It’s great to be a part of Brighton’s local web development community and we want to give something back, not just as mini-sponsors, but by giving everyone a bit of empowering green goodness to take home with them.

What’s green and goes to BarCamp? Any ideas?

I am afraid it is no exaggeration to say that what we saw was a hellish scene. [source]

It has been a sobering experience to see reports of the Bangladesh cyclone – and to watch them flow through the Bangladesh River Journey site we built for BBC World Service. The project’s original aim was to expose the very real presence of climate change in Bangladesh – a low-lying land of myriad rivers – and the cyclone’s arrival seemed shockingly symbolic.

While news of the cyclone competed for airtime in the general media, the World Service maintained a stream of often very personal and touching accounts from the Bangladeshi people. Their Flickr photos and Twitter texts acted as informal media channels, adding an extra dimension to the more formal reporting on the World Service website and radio.

Social Media News

This year, the World Service are celebrating 75 years of global media broadcasting. They, and the BBC in general, are about to launch a major website redesign and there is a conscious effort to embrace new media techniques, such as microformats, APIs, social networking and open content.

What is the future for news reporting through social media? Is there greater or less authenticity in such reporting? Share your thoughts below…

Further Reading

• Technologies in the Bangladesh River Journey site
• Cyclone Sidr group on Facebook
• Oxfam cyclone group on Facebook
• United Bangladesh Appeal for cyclone donations
• ‘Uncultured Project’ visit to the disaster area
• Rezwan advises on helping victims
• East-west perspectives on climate change
• Helping cyclone victims from overseas