URL: bbc.co.uk/worldservice/talkingamerica

Excitingly, not long after we built the award-winning Bangladesh River Journey mini-site for the BBC World Service, we were asked for another helping of social media expertise.

What is it?

Talking America is a trail-blazing social media campaign that we’re proud to have worked on. This time, it’s a live site that tracks the World Service crew as they journey across America in a social media bus.

Their big aim? In the eloquent words of Ros Atkins:

“This bus trip is our attempt to paint a detailed picture of America ahead of the election in November. We also want to create conversations between Americans and everyone else…”

(Ros Atkins, BBC crew member on the Talking America bus).

What you can do with social media

Talking America uses maps, pictures, video, audio podcasts, blog posts and other user-generated snippets to bring a journey alive. In this case, we built a mini content-management system for the journalists, with a system to pull in the latest Flickr photos from the bus and a colourful map to display it all.

In charming technological terms, we call it a “geo-mashup.” Namely, a smooth way of automatically pulling together time and location-based information into one online multimedia bundle. The outcome of this is the ability to track the reporters over time and in different contexts.

A bit for the technically brained

The mapping application uses jQuery and Sumo, which is a JavaScript microformats parser written by Dan Webb, who also worked on the front-end of the site. If you look at the site without JavaScript, you’ll see that all the info is already present on the page, written up in microformats and ready to be plotted on the map.

And they’re off…

The Bangladesh River Journey, a BBC World Service project to track climate change, for which we built the interactive mini-site, has recently received two prestigious awards. These awards recognise the innovative way that the project brought social media reporting on important global issues into an engaging user-experience.

Webby Honoree

The Webby Awards are like the Oscars for the Web. From nearly 10,000 entries, the Bangladesh River Journey was declared a Webby Honoree, “in recognition of outstanding work”.

Sony Radio Academy Awards

At the Sony Radio Academy Awards (“the Oscars for Radio”), the Bangladesh Boat Project won the Multiplatform Radio Award. That’s a photo of the award at the top of this post.

The awards body said:

This is a project that from the very outset was designed to make the most of the multiplatform landscape. It embraced everything from podcasts to GPS and Googlemaps to add value to the listener/user experience and met those listeners where they really lived using third party sites such as Flickr.

This is [...] about creativity and using the plethora of multimedia options now available to generate something unique and uniquely valuable. This is absolutely the paradigm for an interactive radio project in the current landscape and is by far the deserved winner.

These awards are testament to the bold, creative approach of the World Service and the well-knit collaboration within their team. It was a really exciting project to be involved with.

Well, this one didn’t get blogged yet… Back in June, we stayed up all night at the BBC / Yahoo Hack Day in London. The task was to combine data sources and build something experimental – and a little bit edgy.

We forged a script to enhance mainstream news sites (such as BBC News) with a layer of grassroots community content – from bloggers, photographers, and the like. The idea was to propagate the news and views from the streets, alongside mainstream media. The result: ‘HackHUD‘.

It’s a Greasemonkey userscript and it uses a number of Yahooey things (Pipes, YUI and Term Extraction), to display content from Flickr, Technorati and Newsvine.

We were clackety-clack on the keyboard, non-stop for over 24 hours. There were tears and laughter… and in the end, a prize.

» The HackHUD Project
» Install the script (quickly, before the BBC redesign their site ;)

Changelog

• 0.16 – Public release.
• 0.17 – Problem with Flickr photos fixed.
• 0.181 – Wikipedia and Twitter options added.
• 0.2 – Updated to accommodate changes to BBC site & to Greasemonkey.
• 0.21 – Better handling of multi-word tags.

I am afraid it is no exaggeration to say that what we saw was a hellish scene. [source]

It has been a sobering experience to see reports of the Bangladesh cyclone – and to watch them flow through the Bangladesh River Journey site we built for BBC World Service. The project’s original aim was to expose the very real presence of climate change in Bangladesh – a low-lying land of myriad rivers – and the cyclone’s arrival seemed shockingly symbolic.

While news of the cyclone competed for airtime in the general media, the World Service maintained a stream of often very personal and touching accounts from the Bangladeshi people. Their Flickr photos and Twitter texts acted as informal media channels, adding an extra dimension to the more formal reporting on the World Service website and radio.

Social Media News

This year, the World Service are celebrating 75 years of global media broadcasting. They, and the BBC in general, are about to launch a major website redesign and there is a conscious effort to embrace new media techniques, such as microformats, APIs, social networking and open content.

What is the future for news reporting through social media? Is there greater or less authenticity in such reporting? Share your thoughts below…

Further Reading

• Technologies in the Bangladesh River Journey site
• Cyclone Sidr group on Facebook
• Oxfam cyclone group on Facebook
• United Bangladesh Appeal for cyclone donations
• ‘Uncultured Project’ visit to the disaster area
• Rezwan advises on helping victims
• East-west perspectives on climate change
• Helping cyclone victims from overseas