How many hours of your life have you spent rifling through emails and looking for all the bits associated with projects? And how often have you been cc’d into an email that was only marginally relevant to your work?
If you’re into managing projects and keeping things together, then Basecamp is your friend. Basecamp is an online project-management system that keeps all of your project’s communications in one place. It comes with both paid and free packages, and while there are some excellent alternative tools out there, we find it one of the easiest to use.
Recently, Ben Sauer used it to manage our work with BBC World Service on the Talking America project. Here, he explains why he is a self-professed ‘Basecamp fanatic’…
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URL: bbc.co.uk/worldservice/talkingamerica
Excitingly, not long after we built the award-winning Bangladesh River Journey mini-site for the BBC World Service, we were asked for another helping of social media expertise.
What is it?
Talking America is a trail-blazing social media campaign that we’re proud to have worked on. This time, it’s a live site that tracks the World Service crew as they journey across America in a social media bus.
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We’re proud to be a mini-sponsor of Brighton’s upcoming BarCamp, a revolutionary indoor-conference-camping-type event that’s enjoying growing cult status around the world.
What’s Barcamp?
Essentially it’s a philanthropic grassroots event, run by the community for the community (in this case, Brighton’s New Media and technology community). It’s an opportunity to share expertise, make contacts and learn lots of things that you never knew you wanted to know.
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There’s an area of web development that often gets overlooked. The design may be fantastic, the technology cutting edge and the subject very worthy – but it is also essential that the message is loud and clear, and simple to follow.
Before our designers and programmers get busy on a web project, we often work on the “copywriting” of the content, to help our client’s message shine through.
In this blog post, Leif Kendall talks about what he does as a professional copywriter and how copywriting can help your organisation or business to communicate, persuade and sell.
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Blogs are powerful tools when it comes to getting your message out there and stirring up a conversation about your cause. Recently, The National Deaf Children’s Society (NDCS) asked us to work with them to develop a social media initiative, and this included setting up a series of blogs.
What did they need a blog for?
One of their initiatives was aimed at empowering professionals who work with deaf children to blog about hot topics and contentious issues that NDCS are not able to comment on themselves, because they’re an impartial charity.
We worked with NDCS to develop a number of blogs on the community blogging site, wordpress.com. Then we created a marketing campaign to attract professionals to come and use it.
How do you promote the power of blogs?
For the campaign, we needed to come up with a short and sweet definition of what a blog is. It went like this:
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After a thorough search, we are now working with a new web hosting provider for the websites that we manage. Web hosting is where a website lives on the Web. It needs to be fast, reliable and supported by a dedicated technical team. And… it needs to be powered by 100% renewable energy.
Web hosting computers are active 24 hours a day, 7 days a week. Keeping the World Wide Web online takes a lot of energy, and we at Dharmafly want to be as responsible and ethical as possible with our piece of it.
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The Bangladesh River Journey, a BBC World Service project to track climate change, for which we built the interactive mini-site, has recently received two prestigious awards. These awards recognise the innovative way that the project brought social media reporting on important global issues into an engaging user-experience.
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